Onclusive
DECEMBER 16, 2014
'This week we let go of our blog reins. Mostly because we don’t like to talk about ourselves, but also because we recently met an impressive young women named Alexis Anthony whose PR prowess deserves some love. Rebekah met Alexis … Continued.
Deirdre Breakenridge
DECEMBER 15, 2014
'On Season 9 of the Real Housewives of Orange County, the ladies gathered with their significant others for an ugly sweater Christmas party. Those ugly sweaters that you’ve often received as a gift are now considered fashionable during the holidays. They’re great conversation starters and the more outrageous you look, the better. If you’re interested in the Ugly Christmas sweater, then you may enjoy my interview with Evan Mendelsohn, who is the co-founder of Tipsy Elves.
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Polaris
DECEMBER 14, 2014
'One Christmas when I was a kid, I remember really, really, really wanting a Tony the Pony. If you’re younger than I am, you may not remember Tony. He was a battery powered plastic toy you could “ride” as he stoically moved across your rec-room floor—nothing like a real pony at all. I guess my parents knew best and I didn’t get the pony. Yet Christmas was never disappointing at our house.
Melissa Agnes
DECEMBER 14, 2014
'Welcome to episode #028 of The Crisis Intelligence Podcast, with Melissa Agnes and Brigitte Stock. Countless crises cross borders. When this happens, the task of successfully managing the crisis becomes even more of a challenge. Amongst other things, successfully managing a global crisis means understanding the impact that different cultures have on your crisis communication – and being prepared to communicate effectively with all of the different cultures involved in the crisis.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Proactive Report
DECEMBER 14, 2014
'Last week’s FTC / Deutsch LA settlement sent shivers p many a PR spine. Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels. Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Polaris
DECEMBER 13, 2014
'A few weeks ago, I wrote a post in which I identified 2 critical steps in content-strategy development : 1. Developing buyer personas. 2. Understanding how personas move through the sales cycle. In that post, I focused on the former step. Using a fictional company called Potter Paralegal Inc., I demonstrated how marketers can use buyer personas to put a human face on customer information and bring their ideal customers to life.
Shift Communications
DECEMBER 18, 2014
'If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. What systems might you be asked about, and why? To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
The Proactive Report
DECEMBER 16, 2014
'PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. We’ve been doing this forever. Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all.
Communications Conversations
DECEMBER 17, 2014
'If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, like many, I particularly enjoy the Sunday edition. Mostly because it just includes so much more editorial than the daily paper. One of my favorite sections of the Sunday paper is the Business section–much more robust than the daily paper.
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Polaris
DECEMBER 15, 2014
'I made it! My binge blogging challenge is complete—this post is the final one in my 30-day challenge. You can read about why I decided to binge blog and some of the lessons I learned along the way HERE and HERE. It’s too soon to do a complete wrap on the challenge, but here are a few observations. Don’t post on the week-end. If I were going to do another 30-day blogging challenge, I’d post 5 days a week for 6 weeks, instead of 7 days a week for 4 and a bit weeks.
Shift Communications
DECEMBER 16, 2014
'In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service. With the updated design LinkedIn hopes to accomplish two things: 1) get people checking LinkedIn more frequently, and 2) get them having more conversations while they’re there. Here are the fast facts before we dive in: The new homepage was announced last week but won’t roll out to users until early 2015.
The Proactive Report
DECEMBER 18, 2014
'A guest post by Sure Payroll. Since it’s conception, Twitter has always been a hub for short, concise bits of information. With the advent of Twitter cards, individuals and brands can add greater context to a tweet with rich media, expanded messaging, and enhanced branding. Photos, article summaries, direct downloads, audio clips, and more can complement a tweet right in a follower’s twitter feed (that means there’s no need to click a link to garner all of the important information about a prod
Rock the Status Quo
DECEMBER 18, 2014
'I’m down with some sort of hideous stomach thing today, but I wanted to send out a quick post with links of value. As part of my normal content curation this week, I sifted through hundreds of articles but only read a small handful. I found these three interesting and hope you find some value from them. 1. SEO Trends for 2015 from Rand Fishkin, MOZ I’ll write a longer post about this in a few weeks, since I’d like to add some ideas to what Rand has to say, but this SlideShare
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Polaris
DECEMBER 18, 2014
'‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.
Ishmael's Corner
DECEMBER 16, 2014
'Naturally, it’s a book. It’s called “Lost in Translation” and no, it’s not about Bill Murray finding it a tough go in Tokyo. The author Ella Frances Sanders captures words from various languages around the world that defy translation. Yiddish contributes three words without even tapping the classic impossible-to-define “mensch.” My grandmother on my mom’s side who spoke Yiddish would say the closest description she could find in English was “someone who always seems to do the right thing” immed
The Proactive Report
DECEMBER 17, 2014
'By Cokey Falkow. In the world of Digital Public Relations and Marketing we are apt to become cynical fast. What is it about the new face of the web? Why is it so powerful? What has changed in the world? The answer is everything, and nothing. The world has changed, sure… the only constant is change. But the way we search for things, the way we consume information and experiences has changed completely.
Communications Conversations
DECEMBER 16, 2014
'A couple weeks ago, I was invited to a small, unique event at the Verizon “Concept Store” at the Mall of America. I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. Now that’s a different approach, I thought. And, I happened to be recording a podcast with Kevin Hunt at the Mall of America right before the event, so the timing worked out perfectly.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Melissa Agnes
DECEMBER 14, 2014
Welcome to episode #028 of The Crisis Intelligence Podcast, with Melissa Agnes and Brigitte Stock. Countless crises cross borders. When this happens, the task of successfully managing the crisis becomes even more of a challenge. Amongst other things, successfully managing a global crisis means understanding the impact that different cultures have on your crisis communication – and being prepared to communicate effectively with all of the different cultures involved in the crisis.
Shift Communications
DECEMBER 19, 2014
'Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?
Sword and the Script
DECEMBER 16, 2014
'The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. It’s hard to believe CMI has been publishing predictions on “content marketing” for seven years because it doesn’t feel that long, perhaps serves to underscore the important role of data.
Communications Conversations
DECEMBER 18, 2014
'In this week’s show, Kevin and I talk 2015 trends. But, they may not be the trends you probably think of when you consider the onslaught of “prediction” posts we see every time this year. SHOW NOTES – December 18, 2014. “App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands”. [link]. “How to measure the quality of your audience”.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Ishmael's Corner
DECEMBER 14, 2014
'When The New York Times and Ravi Somaiya fired the first shot at The New Republic on Dec. 4, I figured the paper couldn’t resist a “hell hath no fury like an editor wronged” story, and life would move on. But the stories kept coming and coming. And coming. Seven articles on the turmoil at a niche publication with a readership of 42,000 (not a typo).
Shift Communications
DECEMBER 17, 2014
'At SHIFT, one of our favorite pieces of content we create is our weekly newsletter. It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month.
Reputation Us
DECEMBER 19, 2014
'The holiday season is in full swing and, I have to say it, it really is the most wonderful time of the year (cue jingle stuck in my head the rest of the day). In fact, research from TrackYourHappiness.org reports people are happier than usual during the holidays, and Christmas Day is the happiest day […]. The post The Holidays and Company Morale appeared first on LTPR.
Communications Conversations
DECEMBER 19, 2014
'I don’t know about you, but WOW, what a busy week! I broke away from work for a bit to celebrate with my MIMA friends Wednesday night at the annual MIMA Holiday Party at Aria. An excellent time as always catching up with old friends and new. Since I know everyone is eager to get on to the egg nog and yule logs, let’s get right to the latest job changes, promotions, events, new account wins and awards in Twin Cities PR in the last week: Changing… Debbie Friez recently accepted
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Public Relations Sydney
DECEMBER 14, 2014
'Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call. Fractl reports 85 per cent of journalists decide if they are interested in a pitch based on the subject line alone.
Shift Communications
DECEMBER 15, 2014
'It’s no secret that PR professionals have a TON of data available to them at any given time. From social media stats to website traffic, the data is there…they just need to know how to use it. In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency.
The Stalwart Blog
DECEMBER 19, 2014
'Sometimes, humanity shines through a devastating event. Amid the tragic hostage crisis in Sydney Australia from December 15-16, came a movement inspired by a two minute interaction between two strangers. In a Facebook post, Rachael Jacobs wrote that she saw a presumed Muslim woman removing her hijab on the train. Once off, Jacobs chased the woman down and told her to put it back on and told her “I’ll walk with u.
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